The Social Media Officer owns ALSA's public voice. You manage what goes out on Instagram and LinkedIn, write the copy, maintain the content calendar, and grow the community. You are the first thing most people see when they encounter ALSA.
- Manage ALSA's Instagram and LinkedIn presence day-to-day. This is not a once-a-week job. The accounts need consistent attention: responding to comments, monitoring messages, and keeping the feed active.
- Write all captions and social copy across both platforms. The voice you use shapes how ALSA is perceived by members, prospective members, and the legal community. It needs to be consistent and intentional.
- Build and maintain a rolling two-week content calendar. Reacting to events as they happen produces inconsistent output. Planning ahead means every post is considered, not rushed.
- Coordinate with the Designer on visual assets for each post. You brief the assets, not just request them. The Designer needs to know the message, format, and deadline before they can help.
- Direct the Social Media Intern on content tasks and include them in the content calendar. Give them clear briefs and review their output before it goes out. They are there to support the accounts, not to operate independently.
- Capture content at ALSA events or brief the Social Media Intern on what to capture. Good event coverage does not happen by accident. Someone needs to be thinking about it before the event starts.
- Produce short-form video content for Instagram Reels and LinkedIn. Video consistently outperforms static content on both platforms. You do not need to be a videographer, but you need to be comfortable shooting and editing short clips to a publishable standard.
- Monitor engagement and report on growth and performance to the Marketing Director monthly. Numbers tell you what is working. The Marketing Director needs to know whether the social presence is building in the right direction.
- Update the comprehensive handover document at the end of each semester. Record your content frameworks, what formats performed best, and what you would recommend building on. The next Social Media Officer should not have to figure out from scratch what ALSA's audience responds to.
- Write a brief monthly update for the ALSA newsletter. Cover what content landed well across the month, what did not, and what the plan is for the coming weeks. It keeps the team informed on where the accounts stand.
- Time commitment: Roughly 8–10 hours per week; expect more in event weeks
- Meetings: Attend the weekly marketing team meeting and the monthly all-team session. Once a month, the portfolio meeting is replaced by a full-team session where every portfolio and cabinet come together.
- Volume: A minimum of four posts per week across Instagram and LinkedIn combined
- Planning: Content calendar submitted to the Marketing Director at the start of each fortnight
- Standards: No post goes out without being reviewed against ALSA's brand tone and visual standards
- Coverage: Event coverage posted within 24 hours of the event
By end of semester, ALSA's social accounts show consistent growth in followers and engagement, every major ALSA event has strong social coverage, and the brand voice is recognisable and consistent across all platforms.
Before anything else, read the executive standards. They cover what we expect from everyone on the team. In the first two weeks, you will audit the existing content, propose a content framework for the semester, and take over posting responsibilities by the end of week one.
Throughout the two weeks, send brief, regular updates to your director: what you worked on, what is next, and anything you are stuck on. These updates are how you demonstrate you can operate without being managed.
Good fit
- You have a natural feel for what performs and can write copy that does not sound like a press release
- You have video editing experience and are comfortable producing short-form clips for Reels and LinkedIn
- You prepare and submit content on schedule without needing to be followed up
- You understand that social media for an organisation is different from a personal account
Not the right role
- You are looking for a role that is primarily in-person, logistics-focused, or event-facing
- You have not managed an organisation's social presence and are not sure you want to
Social Media Officer positions for Semester Two 2026 are not open for applications at this time.
The marketing team is recruiting interns this intake, including a Marketing Intern focused on social media. That is the way into the social side of ALSA right now. Follow us on Instagram or LinkedIn to hear when officer positions open.